Our Brand
What Does Fortunity Mean?
Our name is derived from fortune, opportunity and community. It expresses the depth of our skills, the strength of our relationships, and conveys a rich sense of the link between wealth and wellbeing.

It conveys financial freedom.

The letter 'O' in two parts reflects the coming together of our two separate organisations to create a whole.

The union of the letter groups reflects partnership and creates a contemporary, progressive typographical structure.

Together, all these elements combine to create a unique logotype.

What Does Value Creation Mean?
Value Creation is a powerful statement that reflects the Fortunity brand essence - financial freedom. It is open to positive interpretation from both personal and business clients depending on what they indeed value.
For Fortunity's people, it expresses the way we see ourselves, the opportunities we create, and the relationships we have with our clients.

What Does Our Positioning Statement Mean?
A positioning statement is a description of the position that a company wishes itself, its products or its brand to occupy in the minds of its target audience. With our positioning statement, our existing and prospective customers will see Fortunity as the best and only place to go for valuable integrated advice on a broad range of business and financial related matters. At the simplest level, we refer to ourselves as "the leader in integrated business and financial advice". This is what differentiates us from our competitors.

What Is The Fortunity SlipStream?
The Fortunity slipstream expresses movement, flexibility and direction. It is used as a distinguishing visual element in conjunction with imagery throughout our marketing collateral. It reminds our clients of their ultimate goal - financial freedom.